Following up CB's question, when will LeBron be endorsed by a hard liquor? While I don't know of any athletes outside of NASCAR (are they athletes? People in Virginia think so) that are endorsed by alcohol, CB certainly makes a point with Crown Royal. The idea fits perfect for LBJ. I can certainly see this in the future. I don't think he has to do anything "special" to garner such an endorsement, rather, just wait for clearance from the NBA and/or his agent, publicist, or whomever deals with his endorsement deals. How awesome would it be to order a shot of Crown Bron at the bar? Pretty cool if you ask me.
War Bron and Cokes.
-'Killa