Following up CB's question, when will LeBron be endorsed by a hard liquor? While I don't know of any athletes outside of NASCAR (are they athletes? People in Virginia think so) that are endorsed by alcohol, CB certainly makes a point with Crown Royal. The idea fits perfect for LBJ. I can certainly see this in the future. I don't think he has to do anything "special" to garner such an endorsement, rather, just wait for clearance from the NBA and/or his agent, publicist, or whomever deals with his endorsement deals. How awesome would it be to order a shot of Crown Bron at the bar? Pretty cool if you ask me.
War Bron and Cokes.
-'Killa
Jordan never endorsed hard liquor so by rule Lebron can't. I'm pretty sure he doesn't do anything if it hasn't already been done by Jordan. A few examples include the powder routine before tip off and the stupid "I've decided to follow my first love" and play another sport commercial.
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